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Digital Strategist

Company: Skillsoft
Location: Nashua
Posted on: May 7, 2022

Job Description:

Job DescriptionDigital Strategist OVERVIEW: Reporting to the Senior Manager, Digital Strategy, the Digital Strategist will manage and optimize digital channels and Skillsoft web properties. This role will provide digital marketing expertise to the marketing team across the key areas of SEO, UX and CRO. OPPORTUNITY HIGHLIGHTS:

  • Support assigned product teams in translating their campaign strategy into a digital plan and lead execution of landing pages, reporting and optimization.
  • Collaborate with internal teams to optimize website user experience and conversion.
  • Implement testing plans to consistently improve and refine campaign digital experiences.
  • Measure and report performance of digital experiences and assess against established KPIs and goals.
  • Provide digital research, analysis, insights, and recommendations for various digital projects.
  • Advise best practices for digital marketing, including identifying new and creative growth strategies through digital marketing and optimizing performance based on trends and insights.
  • Lead and manage digital strategy projects from start to execution, providing iterative offering enhancements
  • Guide SEO strategy, execution and optimization across key business segments. SKILLS & QUALIFICATIONS:
    • 4-6 years of Digital Marketing experience, Enterprise B2B preferred
    • Demonstrated knowledge of SEO, CRO, and digital tools such as Google Analytics, Ahrefs, Hotjar, and VWO (or similar testing tool)
    • Good interpersonal skills and the ability to build strong professional relationships at all levels, with both internal and external parties
    • Team player who enjoys a high level of cross functional collaboration
    • Ability to work cross functionally to efficiently execute digital projects
    • Strong positive attitude, with sense of self-motivation and accountability
    • Strong attention to detail and time management skills, including the ability to handle multiple priorities at once
    • Adaptable, flexible, and open to change
    • Ability to think strategically and execute methodically
      • ONE TEAM
      • CURIOUS
      • AGILE
      • TRUEAs a federal contractor, Skillsoft requires all team members working in the United States to be fully vaccinated against COVID-19. Additionally, any Skillsoft team member traveling to the United States for business will also need to be fully vaccinated against COVID-19.#BI-Remote MORE ABOUT SKILLSOFT:Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance. Skillsoft and SumTotal are partners to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, and the SumTotal suite for Talent Development, which offers measurable impact across the entire employee lifecycle. Learn more at Thank you for taking the time to learn more about us. If this opportunity intrigues you, we would love for you to apply!NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means. Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft (US) Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.

Keywords: Skillsoft, Nashua , Digital Strategist, Other , Nashua, New Hampshire

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