NashuaRecruiter Since 2001
the smart solution for Nashua jobs

Director, Data Analytics and Insights - 2029324

Company: Fidelity Investments
Location: Smithfield, RI
Posted on: July 2, 2021

Job Description:

Targets and delivers communications to customers and prospects through email, direct mail, phone calls, and onsite messaging, including event invitations, marketing and service communications, product promotions, and leading nurturing campaigns. Creates customer contact lists, using Unica Campaign, SQL Developer, and Adobe Target to send marketing and service communications to customers.

Primary Responsibilities:

Provides expertise on data availability/constraints and testing techniques during campaign planning and development phases.

Estimates and controls email and direct mail production budgets by optimizing contact channels for campaigns.

Conducts tests to analyze, segment, and channel effectiveness to assist in estimating budgets for future communications.

Supports Artificial Intelligence (AI) campaigns.

Gathers and analyzes communication requirements and translates them into documentation.

Utilizes key campaign performance metrics and recommends ways to optimize campaign design.

Designs lists to enable learnings, using A/B and multivariate testing techniques.

Establishes templates, queries, and subqueries in a campaign management tool using available data models.

Implements, documents, and publishes best practices.

Acts as a liaison between marketing and technology teams to ensure new technical and data projects are developed to work appropriately with the campaign management system.

Education and Experience:

Bachelors degree (or foreign education equivalent) in Computer Science, Engineering, Information Technology, Information Systems, Mathematics, Physics, or a closely related field and six (6) years of experience in the job offered or six (6) years of experience performing data analytics and campaign management to support marketing campaigns.

Or, alternatively, a Masters degree (or foreign education equivalent) in Computer Science, Engineering, Information Technology, Information Systems, Mathematics, Physics, or a closely related field and four (4) years of experience in the job offered or four (4) years of experience performing data analytics and campaign management to support marketing campaigns.

Skills and Knowledge:

Candidate must also possess:

Demonstrated Expertise (DE) building campaign segmentation and strategies -- synchronizing customer experience across channels -- using direct marketing industry techniques and practices including, direct measurement, data-driven targeting, personalization, and experimental design; and measuring the effectiveness of emails, direct mail, and outbound calls using key performance metrics -- email engagement (open, click thru, and un-subscription rate), lift in incremental new money, and Web sessions.

DE partnering with segment, channel, and onsite marketing teams to develop promotional service campaigns and trigger-based notifications to drive client awareness, engagement, and satisfaction, and growth of business, using Adobe Target, Unica Campaign, and Salesforce marketing Cloud.

DE designing cross-channel personalized marketing communications deployed through email, direct mail, outbound/inbound calls, and onsite content, using customer data and journey analytics, and marketing technology/platforms -- Salesforce, Adobe, and Unica Campaign.

DE creating service and promotional campaign cycles and monitoring campaign executions -- ad hoc and triggered campaign runs, quality assurance approvals, and file release authorization -- using Unix, SQL developer, and Unica Campaign.

For full job details and to apply, please visit https://jobs.fidelity.com/ and search for job number: 2029324.

Keywords: Fidelity Investments, Nashua , Director, Data Analytics and Insights - 2029324, Finance , Smithfield, RI, New Hampshire


Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest New Hampshire jobs by following @recnetNH on Twitter!

Nashua RSS job feeds