Senior Regional Marketing Manager

Company: FLIR Systems, Inc.
Location: Nashua
Posted on: September 17, 2022

Job Description:

Be visionaryAt Teledyne FLIR, we have a simple but ambitious mission: to develop market-leading thermal and sensing technologies which enhance everyday life. From saving energy, to saving lives Teledyne FLIR is making a real difference in our world.Our products are used in a wide array of situations to rescue people in danger, detect criminals, conserve energy, navigate safely, provide security around the globe, and protect our environment.We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.Job DescriptionJob Summary:We are looking for a dynamic marketer to assist with the development and strategic execution of marketing plans to help grow the Teledyne FLIR industrial business. - - They will be responsible for assisting with the development and management of go-to-market strategies and marketing campaigns that support the formal Strategic Marketing Plan. The ability to use creativity and out-of-the-box thinking, gather market knowledge, set goals, build marketing campaigns, track metrics, prioritize, and report ROI are key to their success. - They will coordinate with the GTM teams and manage agency support to ensure successful execution of go-to-market campaigns and reporting across all media and tactics. - Some travel is required to tradeshows, external & internal meetings, and training sessions.

• Communicate and coordinate with leaders in Business Development, Sales and Product Management to generate marketing objectives that align to and address Global and Regional business objectives
• Communicate and coordinate with GTM and local sales team to generate accurate and differentiated core messaging and key visuals for new product launches and to identify new marketing opportunities
• Maintain an expert level of the local market knowledge to assist the Marketing Director in the creation of global strategic marketing plan and budget
• Develop and execute local marketing plans and integrated campaigns on time and on budget to maximize marketing message reach to drive sales conversion and brand awareness
• Manage the content map and content development by the creative services team or outside agencies
• Consistently uphold and maintain the TELEDYNE FLIR brand
• Ensure effective amplification of brand voice and core messaging through the channel
• Manage yearly marketing budget reporting on it quarterly to ensure strong ROIPrimary Duties & Responsibilities:
  • Learn key buyer behavior insights to better understand motives, priorities, and decision-making methods being considered during the customer's journey. 10%
  • Marketing plan and integrated campaign management and reporting. 80%
  • Marketing budget management and reporting. 10%Job Qualifications:
    • Minimum Bachelor's degree in marketing, business or a related field
    • Minimum 5 years in a marketing role working with technology products in B2B and B2C environments
    • Ability to compose compelling marketing messages for technical products and market-based solutions
    • Excellent communicator and creative thinker with an ability to use both data and intuition to inform decisions
    • Experience in developing and managing marketing strategies and prioritizing numerous projects
    • A team player that can work with distributed, global team
    • Ability to work well under pressure with a positive attitude
    • Initiative to own and be accountable for both individual and team deliverables and goals
    • Experience managing marketing agencies
    • Results driven and detail oriented
    • Preferred 5+ years working in demand / lead generation
    • Preferred 5+ years digital marketing experience
    • Preferred marketing automation systems experience
    • Preferred marketing analytics systems including Google AnalyticsApplicants must be either a U.S. citizen, U.S. national, legal permanent resident, asylee, refugee or must be eligible to apply for and obtain the appropriate export control license from the U.S. Departments of State or Commerce.Teledyne FLIR and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.Teledyne FLIR is an equal opportunity employer. -

Keywords: FLIR Systems, Inc., Nashua , Senior Regional Marketing Manager, Executive , Nashua, New Hampshire