Digital Campaign Manager

Company: Skillsoft Corporation
Location: Nashua
Posted on: November 22, 2020

Job Description:

Job Description

Digital Campaign Manager

Business to Business marketing has changed. Skillsoft is changing to adapt to the needs of the future. While funnels and pipelines are important, it s also critical to add value, drive engagement and open conversations with customers and future customers. Skillsoft is building a function that enables us to do this with precision and scale. We want our customers to love us as much as we love them, this role puts the customer right at the center of everything we do.



The Digital Campaign Manager will not only translate product priorities and campaigns into go to market plans but will act as the internal voice of the customer. This individual will understand the customer needs and motivations and make sure our activities and campaigns add value to every stage of the buyer journey. The Digital Campaign Manager will be an expert on buyer persona and motivations while delivering on the customer centric promise.



This is not about guesswork; we will work to integrate real-time data into every decision, always striving to do a better job.



The right person will think beyond leads and will be able to build and execute marketing programs that drive awareness, fandom and consideration among our buyers and learners. The Digital Campaign Manager will be comfortable with both strategy and execution. As an executional strategist, you will understand the overarching strategy while also being forensic when something goes wrong and be accountable and able to fix and improve.



OPPORTUNITY HIGHLIGHTS:

* Plan and execute digital lead gen strategy and end-to-end campaigns that clearly demonstrate and articulate the value of Skillsoft s solutions and achieve business objectives.

* Collaborate with marketing operations, content, product marketing and other departments within an Agile framework to deploy, optimize, and iterate campaigns across global markets

* Identify and execute the right combination of channels and formats designed to engage our buyers and learners (i.e. social media, PPC, content syndication, paid media, email marketing, webinars, video).

* Design and execute a lead nurture strategy that generates sales opportunities, reengages previous leads and helps to accelerate opportunities through the pipeline.

* Manage relationships and timelines with digital advertising vendors and internal stakeholders to gather, prepare, and deliver full funnel marketing campaigns

* Regularly present digital marketing performance to internal stakeholders in understandable language to set and manage expectations regarding goal performance.

* Pull and analyze key reporting data to ensure continual learning and optimization within digital marketing tactics.

* Work with the different geographic regions so that global campaigns are localized to meet the needs of local markets.

* Build and manage a tight relationship with sales, forging strong communication between teams.

* Be the digital expert for the business unit. Always stay aware of future opportunities and be able to evaluate their usefulness for the Skillsoft business.



SKILLS & QUALIFICATIONS:

* BA/BS degree or equivalent experience

* 7+ years of digital marketing with proven experience in identifying winning campaigns to connect with identified buyer personas with precision and replicability.

* Strong project management skills with the ability to manage multiple projects

* Strong interpersonal, verbal and written skills with the ability to communicate digital strategy and plans to executives throughout the business

* Demonstrated critical thinking and ability to navigate obstacles, resolve issues, and effectively advocate for the demand gen team to capitalize on open opportunities.

* Experience with a range of MarTech and analytics tools (Our stack includes Marketo, Salesforce, Google Analytics, Craft).

* Strong knowledge of reporting and analysis within CRM (Salesforce) to inform campaign strategy in order to achieve KPIs.

* Experience with managing quarterly and annual budgets

* Ability to collaborate with Social Media and Content Marketing teams to generate clear messaging and drive tangible impact.

* Strong understanding of the marketing funnel and what influences success across the funnel.

* Excellent analytical skills and ability to aggregate data from multiple sources to make educated decisions on campaign optimization and spend across all marketing channels.

* Ability to be an amazing partner to the product team and create, communicate and present marketing plans & budgets, progress, and results.

* Record of success in driving growth on a fast-moving team with multiple concurrent projects.

* A can-do attitude and a willingness to roll up your sleeves as part of the team.



SUCCESS QUALITIES:

Personally Accountable for Team Success. We unleash our edge together.

Confident Achievers. We are bold.

Intellectually Curious. We are sharp.

Adaptable, Agile & Resilient. We are driven.

Customer First. We are real.



MORE ABOUT SKILLSOFT:

Skillsoft delivers online learning, training, and talent solutions to help organizations Unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets their people and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.



Skillsoft and SumTotal are partners to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, and the SumTotal suite for Talent Development, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.



Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.



Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.

Keywords: Skillsoft Corporation, Nashua , Digital Campaign Manager, Executive , Nashua, New Hampshire